About Master Coach

Coaching works best when nothing gets lost in translation.

Master Coach exists to close the gap between what a coach plans and what a client actually experiences day to day.

Master Coach app icon

Why we built Master Coach

Great coaching shouldn't get lost across spreadsheets, chat apps and disconnected tools. Coaches needed one place to manage clients, build programs and follow up on progress — and clients needed one place to actually find their workouts, meals and coach.

Master Coach was built to be that one place: a single app with two connected experiences, so the plan a coach creates is exactly what the client sees, updated in real time.

"Our mission is simple: keep coaches and clients in sync, so more time goes into training and less into managing it."

What we care about

The principles behind every decision we make in Master Coach.

Simplicity

If it takes more than a few taps, it's too complicated. We keep every screen focused.

Connection

Coaching is a relationship. Master Coach is built to strengthen it, not get in the way.

Consistency

Results come from showing up. We build features that make it easy to stay on track.

Real Progress

Every feature exists to move a client closer to their goal, and give a coach proof it's working.

Ready to bring your coaching into one place?

Master Coach is available now on iOS and Android.